Reader's name: [name of manager] Company name: [name of company] Reason for leaving: [e.g. new job, moving, etc.] Structure: Address the reader Thank them for the opportunity to work at the company Explain why you are leaving Offer to help with the transition process Sign off

Product name: [name of product] Product description: [e.g. color, size, etc.] Incentive: [e.g. discount code, free shipping, etc.] Structure: Remind the reader of what they were looking at Make them feel like they're missing out on something Offer a discount or other incentive to get them to complete their purchase Provide a quick and easy way for the reader to complete their purchase

User's name: [name of user] Product name: [name of product] Product description: [e.g. book, magazine, etc.] Reason for leaving site: [e.g. distracted, forgot about it, etc.] Reason to come back and complete purchase: [e.g. limited time offer, special discount, etc.] Structure: Address the reader Remind them of what they were doing when they left the site Make them feel that they are missing out on something by not completing their purchase Give them a reason to come back and complete their purchase Provide a link to the cart so that they can easily complete their purchase

User's name: [name of user] Items left in cart: [e.g. shirt, pants, shoes, etc.] Why they should complete their purchase: [e.g. limited time offer, limited quantity available, etc.] Reason to complete their purchase now: [e.g. discount code, free shipping, etc.] Structure: Remind the reader of the items they left in their cart Explain why they should complete their purchase Give them a reason to complete their purchase now Provide a link to complete their purchase

User's name: [name of user] Item left in cart: [e.g. couch, chair, table, etc.] Reason for buying item: [e.g. it's on sale, it's a good deal, it's high quality, etc.] Discount offered: [e.g. 10% off, free shipping, etc.] Structure: Remind the reader of the item they left in their cart Explain why they should buy the item Offer a discount to incentivize them to buy the item Provide a link to their cart so they can easily complete their purchase

User's name: [name of user] Items left in cart: [e.g. paint, brushes, rollers, etc.] Discount amount: [e.g. 10%, 20%, etc.] Structure: Address the reader Remind them of the items they left in their cart Make them feel that they are missing out on something by not completing their purchase Offer a discount to encourage them to complete their purchase Provide a link to complete their purchase

User's name: [name of user] Product name: [name of product] Reason to complete purchase: [e.g. limited time offer, limited quantity, etc.] Structure: Remind the reader of what they were looking at Explain why they should complete their purchase Provide a quick and easy way to complete their purchase

Reader's name: [name of user] Product name: [name of product] Reason to come back and complete their purchase: [e.g. limited time offer, limited quantity, etc.] Quick and useful way to jump into completing their purchase: [e.g. link to cart, link to product page, etc.] Structure: Address the reader Remind them of what they were looking at Make them feel that they're missing out on something great Give them a reason to come back and complete their purchase Provide a quick and useful way to jump into completing their purchase

User's name: [name of user] Item left in cart: [e.g. laptop, headphones, etc.] Reasons for completing purchase: [e.g. limited time offer, limited quantity available, etc.] Discount amount: [e.g. 10% off, $10 off, etc.] Structure: Remind the reader of the item they left in their cart Explain why they should complete their purchase Offer a discount to incentivize them to complete their purchase Provide a link to the item in their cart so they can easily complete their purchase

User's name: [name of user] Product name: [name of product] Product description: [e.g. color, size, etc.] Solution to problem: [e.g. discount code, free shipping, etc.] Quick and useful way to jump into using the solution: [e.g. click here, use this code at checkout, etc.] Structure: Address the reader Remind them of what they were looking at Make them feel that they are missing out on something Offer a solution to the problem of missing out on something Provide a quick and useful way to jump into using the solution

Company name: [company name] Company description: [description of company] What the company does and why it exists: [what the company does and why it exists] People who work at the company: [people who work at the company] How to get in touch with questions or comments: [how to get in touch with questions or comments] Structure: Introduce the company to the reader Explain what the company does and why it exists Describe the people who work at the company Talk about how you can get in touch with questions or comments

Your name: [your name] Your background: [e.g. education, work experience, etc.] What you're doing now: [e.g. working at a company, running a business, etc.] Why it's important to you: [e.g. helping people, making an impact on the world, etc.] Your goals for the future: [e.g. starting a new business, writing a book, etc.] Structure: Introduce yourself to the reader Describe your background and how it led you to where you are now Explain what you're doing now and why it's important to you Share your goals for the future and how they relate to what you're doing now

Tell your customers about your story and how you got started!

Company name: [name of company] Company mission: [e.g. help people, make people's lives easier, etc.] How the company came to be: [e.g. founder's story, origin story, etc.] Core values: [e.g. integrity, honesty, transparency, etc.] Story about how the company has helped someone in the past: [e.g. customer testimonial] What makes the company unique: [e.g. product features, customer service approach, etc.] Structure: Introduce the company and its mission Explain how the company came to be Describe the company's core values Share a story about how the company has helped someone in the past Explain what makes the company unique

Team name: [name of founding team] Team mission: [e.g. to help people find community, to help people find jobs, etc.] Team members' names: [e.g. John, Jane, etc.] Team members' backgrounds: [e.g. worked at Google, studied at Harvard, etc.] Personal story about how the team came together: [e.g. met at a conference, met in college, etc.] Structure: Introduce the team and their mission Describe the team's background and experience Explain why the team is uniquely qualified to achieve their mission Share a personal story about how the team came together

Magazine name: [name of magazine] Magazine mission: [e.g. to inform, to entertain, etc.] Magazine history: [e.g. founded in X year, started as a blog, etc.] Audience description: [e.g. people who love X, people who are interested in Y, etc.] Values: [e.g. integrity, transparency, community] How readers can get involved: [e.g. submit a story idea, write for us, advertise with us] Structure: Introduce the magazine and its mission Explain the magazine's history and how it came to be Describe the magazine's audience and what they care about Share the magazine's values and how they guide their work Explain how readers can get involved with the magazine

Newspaper name: [name of newspaper] Newspaper mission: [e.g. to inform, to entertain, etc.] History: [e.g. founded in 1876, etc.] Current state: [e.g. circulation numbers, number of employees, etc.] Vision for future: [e.g. expand into new markets, increase circulation numbers, etc.] Structure: Introduce the newspaper and its mission Explain the history of the newspaper Describe the current state of the newspaper Share a vision for the future of the newspaper

Organization name: [name of non-profit] Mission statement: [e.g. provide food for hungry families, protect endangered species, etc.] Problem being solved: [e.g. hunger, extinction, etc.] How problem is being solved: [e.g. food drives, habitat restoration, etc.] Story about helping someone in need: [e.g. a family who received food from a food drive] Structure: Introduce the organization and its mission Describe the problem that the organization is trying to solve Explain how the organization is solving that problem Share a story about how the organization has helped someone in need Invite readers to get involved with the organization's work

Company name: [name of company] Company mission: [e.g. helping people find their dream job, helping people find their dream home, etc.] How the company came to be: [e.g. founder's story, origin story, etc.] Team members: [e.g. founders, employees, etc.] Story about how the company has helped a customer or user: [e.g. testimonial from a customer or user] Structure: Introduce the company and its mission Explain how the company came to be Describe the team behind the company Share a story about how the company has helped a customer or user

Scholarship seeker's name: [name of scholarship seeker] Background: [e.g. family, education, work experience, etc.] Goals: [e.g. career goals, personal goals, etc.] How to achieve goals: [e.g. education, training, etc.] Why applying for this scholarship: [e.g. it aligns with my career goals, it aligns with my personal values, etc.] Structure: Introduce yourself and your background Describe your goals and how you plan to achieve them Explain why you are applying for this scholarship Describe how receiving the scholarship will help you achieve your goals

Company name: [name of company] Company mission: [e.g. help people find their dream job, help people find their dream home, etc.] How the company came to be: [e.g. founder's story, origin story, etc.] Team behind the company: [e.g. founders, employees, etc.] Story about how the company has helped someone in the past: [e.g. customer testimonial, case study, etc.] Structure: Introduce the company and its mission Explain how the company came to be Describe the team behind the company Share a story about how the company has helped someone in the past

Company name: [name of company] Company mission: [e.g. to help people find community, to help people find jobs, etc.] How the company came to be: [e.g. founder's story, origin story, etc.] People who make up the company: [e.g. employees, founders, investors, etc.] What makes the company unique: [e.g. values, culture, products/services offered] Structure: Introduce the company and its mission Explain how the company came to be Describe the people who make up the company Share what makes the company unique

Company name: [name of company] Company mission: [e.g. to help people find their dream job, to help people find their dream home, etc.] Role description: [e.g. managing client relationships, providing customer support, etc.] Typical day description: [e.g. meeting with clients, responding to client emails, etc.] Skills and experience that make a good candidate: [e.g. excellent communication skills, previous experience in customer service, etc.] Structure: Introduce the company and its mission Describe the role of an Account Manager at the company Explain what a typical day looks like for an Account Manager at the company List out the skills and experience that make a good candidate for this role Provide information on how to apply for this role

Problem: [problem to be solved] Solution: [solution to the problem] Steps to implement solution: [steps needed to implement solution] How success will be measured: [how success will be measured] Structure: Introduce the problem Describe the solution List the steps to implement the solution Explain how to measure success

Your name: [your name] Your company name: [name of your company] Affiliate's website: [URL of affiliate's website] Product description: [e.g. software, service, etc.] Product benefits: [e.g. saves time, makes money, etc.] Structure: Introduce yourself and your company Explain how you found the affiliate's website Explain why you think the affiliate's audience would be interested in your product Describe the benefits of becoming an affiliate for your company Provide a link to sign up as an affiliate for your company

Affiliate's name: [name of affiliate] Affiliate program name: [name of affiliate program] How affiliate program works: [e.g. earn commission by referring customers, etc.] Examples of other affiliates' success: [e.g. earned $X in commissions, etc.] Resources for learning more about and getting started with the affiliate program: [e.g. blog posts, how-to guides, etc.] Touch point with reader: [e.g. weekly newsletter, monthly check-in, etc.] Structure: Welcome the reader to the affiliate program Explain how the affiliate program works Give examples of how other affiliates have found success with the program Provide resources for learning more about the program and getting started Establish a touch point with the reader in the near future

Your name: [name of sender] Your company's name: [name of sender's company] Reader's goal: [e.g. make money, find tenants, etc.] Example of helping someone else reach their goal: [e.g. helped a landlord find tenants, helped a landlord make money, etc.] Structure: Introduce yourself and your company Explain how you can help the landlord reach their goals Provide a specific example of how you've helped other landlords reach their goals Offer to provide more information about your company and how it can help the reader reach their goals

Product name: [name of product] Product features: [e.g. size, color, material, etc.] Problem or need that the product solves: [e.g. lack of storage space, lack of organization, etc.] Different types of users: [e.g. people with small apartments, people who like to be organized, etc.] Structure: Introduce the product and its features Explain how the product can be used to solve a problem or meet a need Give examples of how different types of users have found value in the product Provide a summary of the product's features and benefits

Product name: [name of product] Product features: [e.g. online community, meetups, events, etc.] User's goals: [e.g. travel the world, work from anywhere, meet new people, etc.] Link to learn more about the new product: [e.g. website URL] Structure: Welcome the reader and get them excited about the new product Describe the new product and its features Explain how the new product will help the reader reach their goals Provide a link to learn more about the new product

Employee's name: [name of employee] New benefit: [e.g. free gym membership, free lunch, etc.] How it will help them: [e.g. save money, stay healthy, etc.] How to access it: [e.g. sign up online, go to a specific location, etc.] Success story: [e.g. "I saved $100 last month on my gym membership!"] Structure: Address the reader Introduce the new benefit and explain how it will help them Explain how to access the new benefit Share a success story of someone who has used the benefit in the past Invite questions about the new benefit

Company name: [name of company] New policy: [e.g. no more working from home, no more free snacks in the break room, etc.] Reason for new policy: [e.g. to increase productivity, to save money, etc.] How the policy will be enforced: [e.g. by managers, by HR department, etc.] How the policy will be monitored: [e.g. by managers, by HR department, etc.] How employees can ask questions about the policy: [e.g. email HR department, talk to their manager] Structure: Introduce the new policy and explain why it's being implemented Explain how the policy will be enforced Explain how the policy will be monitored Explain how employees can ask questions about the policy

Employee's name: [name of employee] Change description: [e.g. new companywide policy, new companywide software, etc.] Reason for change: [e.g. increase productivity, improve communication, etc.] How it will affect employees: [e.g. more work, less work, more time to focus on other tasks, etc.] Resources for learning more about the change: [e.g. FAQ page, training videos, etc.] Structure: Address the reader Explain the change that is being made Explain why the change is being made Explain how the change will affect employees Provide resources for employees to learn more about the change Sign off

Initiative name: [name of new companywide initiative] Why it's important: [e.g. to increase employee engagement, to improve company culture, etc.] How it will be implemented: [e.g. weekly meetings, monthly check-ins, etc.] How employees can get involved: [e.g. attend meetings, provide feedback, etc.] Resources for learning more about the initiative: [e.g. website, FAQs, etc.] Structure: Introduce the new initiative and explain why it's important Explain how the initiative will be implemented Explain how employees can get involved in the initiative Provide resources for learning more about the initiative

Employee's name: [name of employee] Purpose of email: [e.g. announce a new dress code, explain a new dress code, etc.] New dress code policy: [e.g. business casual, business professional, etc.] Examples of what is and isn't acceptable under the new policy: [e.g. jeans are acceptable but not ripped jeans, sneakers are acceptable but not flip flops, etc.] Reason for change: [e.g. to make employees feel more comfortable at work, to make employees feel more professional at work, etc.] Structure: Address the reader Explain the purpose of the email Describe the new dress code policy in detail Give examples of what is and isn't acceptable under the new policy Explain why this change is being made Thank employees for their cooperation and understanding

Partner's name: [name of partner] New joint venture name: [name of new joint venture] Benefits to both parties: [e.g. increased revenue, increased brand awareness, etc.] Specific details: [e.g. product description, target audience, etc.] Timeline for next steps: [e.g. product launch date, marketing campaign start date, etc.] Structure: Welcome the reader and introduce the new joint venture Explain how the new joint venture will benefit both parties Describe the specific details of the new joint venture Provide a timeline for when to expect next steps in the process Offer a way for readers to get in touch with questions or concerns

Shareholder's name: [name of shareholder] Company name: [name of company] New CEO's name: [name of new CEO] Reason for choosing new CEO: [e.g. experience, background, etc.] New CEO's background and experience: [e.g. previous companies worked at, education, etc.] Company goals: [e.g. increase revenue, expand into a new market, etc.] Structure: Address the reader Thank them for their support Introduce the new CEO and explain why they were chosen Describe the new CEO's background and experience Explain how the new CEO will help the company reach its goals Invite shareholders to ask questions about the new CEO or company goals

Shareholder's name: [name of shareholder] Company name: [name of company] New dividend description: [e.g. quarterly, annual, etc.] Benefits of new dividend: [e.g. increased value, increased cash flow, etc.] Timeline for receiving new dividend: [e.g. quarterly, annually, etc.] Link to more information about new dividend: [link] Structure: Address the reader Thank them for their investment Explain the new dividend and how it will benefit them Provide a timeline for when they can expect to receive the dividend Provide a link to more information about the dividend

Name of vendor: [name of vendor] New contract name: [name of new contract] How it will affect them: [e.g. more work, less work, etc.] Specific details about the contract: [e.g. start date, end date, scope of work, etc.] Next steps for implementation: [e.g. sign and return a copy of the contract, attend a kickoff meeting, etc.] Structure: Introduce the new contract to the reader Explain how the new contract will affect them Provide specific details about the contract Share next steps for implementation of the contract

Employee name: [name of employee] Accomplishments: [list of accomplishments] Areas for improvement: [areas where the employee could improve or grow in their role] Structure: Greet the reader Thank them for their work over the past year List some of their accomplishments and contributions to the company List areas where they could improve or grow in their role Sign off with a promise to follow up soon

App name: [name of app] App description: [e.g. helps you find new recipes, helps you track your spending, etc.] How the app is useful to the reader: [e.g. save time, save money, etc.] Different types of users: [e.g. cooks, foodies, budgeters, etc.] Quick and useful way to jump into using the product: [e.g. sign up for a meetup, join the online community, etc.] Structure: Introduce the app and explain what it does Explain how the app is useful to the reader Give examples of how different types of users have found value in the app Provide a quick and useful way to jump into using the app

App name: [name of app] Core value: [e.g. connection, community, belonging, etc.] App features: [e.g. online community, meetups, events, etc.] User's goals: [e.g. travel the world, work from anywhere, meet new people, etc.] Structure: Introduce the app and its core value Describe the app's features Explain how those features help users reach their goals Provide a call to action for downloading the app

Company name: [name of company] Company mission: [e.g. help people find their purpose, make a positive impact on society, etc.] Role description: [e.g. learn from mentors, shadow employees, etc.] Training and support description: [e.g. one-on-one mentorship, weekly training sessions, etc.] Work environment description: [e.g. collaborative culture, flexible hours, etc.] Structure: Introduce the company and its mission Describe the role of the apprentice Explain how the apprentice will be trained and supported Share details about what it's like to work at the company Provide information about how to apply for the position

Topic: [e.g. benefits of a plant-based diet, etc.] Importance: [e.g. health, environmental, etc.] Benefits: [e.g. weight loss, lower risk of disease, etc.] Transitioning: [e.g. start small, try new recipes, etc.] Examples: [e.g. celebrities who have transitioned to a plant-based diet] Structure: Introduce the topic and explain why it's important Explain the benefits of a plantbased diet Explain how to transition to a plantbased diet Give examples of people who have successfully transitioned to a plantbased diet

Topic: [e.g. benefits of exercise, importance of exercise, etc.] Benefits: [e.g. improved mood, increased energy, better sleep, etc.] How to get started: [e.g. start small, find a workout buddy, etc.] Further reading resources: [e.g. books, articles, websites] Structure: Introduce the topic of exercise and why it's important Describe the benefits of exercise Explain how to get started with exercise Share resources for further reading on the topic

Topic: [e.g. meditation, mindfulness, etc.] Benefits: [e.g. stress reduction, improved focus, etc.] Examples: [e.g. reduced blood pressure, improved sleep quality, etc.] Call to action: [e.g. try meditating for 5 minutes a day] Structure: Introduce the topic of meditation Explain why meditation is beneficial Give examples of how meditation can be beneficial Provide a call to action for the reader to start meditating

Topic: [e.g. dangers of smoking, health effects of smoking, etc.] Importance: [e.g. affects millions of people, causes many deaths, etc.] Dangers: [e.g. lung cancer, heart disease, etc.] Examples: [e.g. increased risk for cancer, increased risk for heart disease, etc.] How to quit: [e.g. cold turkey, nicotine patches/gum/lozenges/inhalers/nasal sprays] Resources for quitting: [e.g. phone number for a hotline, website with information on quitting] Structure: Introduce the topic and explain why it's important Explain the dangers of smoking Give examples of how smoking can be harmful to people's health Explain how to quit smoking and provide resources for quitting

Topic: [e.g. dangers of texting and driving, etc.] Importance: [e.g. it's a leading cause of car accidents, etc.] Dangers: [e.g. distracted driving, etc.] Examples: [e.g. car accident statistics, etc.] How to avoid: [e.g. turn off your phone while driving, put your phone in the glove compartment while driving, etc.] Structure: Introduce the topic and explain why it's important Explain the dangers of texting and driving Give examples of how texting and driving can be dangerous Explain how to avoid texting and driving

Topic: [e.g. history of the printing press, etc.] Invention: [e.g. Johannes Gutenberg, etc.] Early use: [e.g. religious texts, etc.] Impact on society and culture: [e.g. spread of knowledge, etc.] Impact on world today: [e.g. mass communication, etc.] Structure: Introduce the topic of the article Explain how the printing press was invented Describe how it was used in its early days Explain how it changed society and culture Describe its impact on the world today

Topic: [e.g. importance of getting a good night's sleep] Benefits: [e.g. better health, better mood, etc.] Consequences: [e.g. poor health, poor mood, etc.] Tips: [e.g. go to bed at the same time every night, avoid caffeine in the evening, etc.] Structure: Introduce the topic and explain why it's important Explain the benefits of getting a good night's sleep Explain the consequences of not getting a good night's sleep Give tips for getting a good night's sleep

Topic: [e.g. recycling, climate change, etc.] Importance of topic: [e.g. environmental impact, social impact, etc.] Problem that needs to be solved: [e.g. not enough people are recycling, not enough people are aware of climate change, etc.] How reader can solve problem: [e.g. recycle more often, learn more about climate change, etc.] Examples of how others have solved problem: [e.g. cities with high recycling rates, companies that have reduced their carbon footprint] Resources for further learning about topic: [e.g. books on climate change, websites on recycling] Structure: Introduce the topic and explain why it's important Explain the problem that needs to be solved Explain how the reader can solve the problem Provide examples of how others have solved the problem Provide resources for further learning about the topic

Topic: [e.g. importance of voting, history of voting, etc.] History: [e.g. 15th Amendment, 19th Amendment, Voting Rights Act, etc.] How it works: [e.g. registration deadlines, absentee ballots, early voting, etc.] Importance to democracy: [e.g. representation in government, accountability of elected officials, etc.] Resources for learning more about voting and getting involved with voter registration efforts: [e.g. websites for registering to vote or requesting an absentee ballot] Structure: Introduce the topic and explain why it's important Explain the history of voting in the United States Explain how voting works in the United States Explain why voting is important to democracy Provide resources for learning more about voting and getting involved with voter registration efforts

Create the perfect cold message to send to an expert!

Campaign name: [name of campaign] Purpose of campaign: [e.g. raise awareness, raise money, etc.] Why the campaign is important: [e.g. it will help people, it will help animals, etc.] Goals of the campaign: [e.g. raise $10,000, get 100 volunteers, etc.] How goals will be achieved: [e.g. through donations, through volunteer hours, etc.] Structure: Introduce the campaign and its purpose Explain why the campaign is important Describe the campaign's goals and how they will be achieved Share a call to action for readers to get involved with the campaign

Event name: [name of event] Event description: [e.g. a conference, a meetup, a workshop, etc.] Importance of event: [e.g. it's an opportunity to learn about a new topic, it's an opportunity to network with other people in your industry, etc.] What will happen at the event: [e.g. speakers will give talks, attendees will have time for networking, etc.] How to attend the event: [e.g. sign up on Eventbrite, buy tickets on Ticketmaster, etc.] Structure: Introduce the event to the reader Explain why the event is important Describe what will happen at the event Explain how to attend the event

Product name: [name of product] New feature name: [name of new feature] Importance of new feature: [e.g. helps users save time, helps users reach their goals, etc.] Description of new feature: [e.g. what it does, how it works, etc.] How to use the new feature: [e.g. step by step instructions, screenshots, etc.] Different types of users who have found value in the new feature: [e.g. digital nomads, location-independent workers, etc.] Structure: Introduce the new feature and explain why it's important Describe the new feature in detail Explain how to use the new feature Give examples of how different types of users have found value in the new feature

Topic: [e.g. climate change, health outcomes, etc.] Importance of topic: [e.g. affects everyone, affects a specific group of people, etc.] New finding: [e.g. climate change is happening faster than previously thought, a certain type of cancer has been linked to a certain type of food, etc.] Difference from previous findings: [e.g. climate change was previously thought to be happening at a slower rate, cancer was previously thought to be linked to another type of food, etc.] Importance of new finding: [e.g. we need to act now before it's too late, we need to stop eating this type of food before more people get sick] Structure: Introduce the topic and why it's important Describe the new finding Explain how the new finding is different from previous findings Explain why this new finding is important Provide a call to action for readers to learn more about the topic or take action on it

Initiative name: [name of new initiative] Reader's goals: [e.g. travel more, work from anywhere, meet new people, etc.] Initiative features: [e.g. online community, meetups, events, etc.] Core value: [e.g. connection, community, belonging, etc.] Different types of users: [e.g. digital nomads, location-independent workers, etc.] Quick and useful way to jump into using the product: [e.g. sign up for a meetup, join the online community, etc.] Further resources: [e.g. blog posts, how-to guides, etc.] Structure: Introduce the initiative and explain why it's important Explain how the initiative will help the reader reach their goals Describe the specific features of the initiative Come to a conclusion about the core value of those specific features Give examples of how different types of users have found value in the initiative Provide the reader with a quick and useful way to jump into using the initiative Offer further resources for learning about the initiative

Product name: [name of product] Product description: [e.g. what it does, who it's for, etc.] How the product works: [e.g. step by step process, etc.] Different types of users: [e.g. digital nomads, location-independent workers, etc.] Quick and useful way to jump into using the product: [e.g. sign up for a meetup, join the online community, etc.] Further resources: [e.g. blog posts, how-to guides, etc.] Structure: Introduce the product and explain why it's important Explain how the product works Give examples of how different types of users have found value in the product Provide a quick and useful way to jump into using the product Offer further resources for learning about the product

Product name: [name of product] New release name: [e.g. version 2.0, etc.] Importance of new release: [e.g. more features, better performance, etc.] New features: [e.g. feature 1, feature 2, etc.] How new features work: [e.g. feature 1 works like this, feature 2 works like that, etc.] Different types of users: [e.g. digital nomads, location-independent workers, etc.] Quick and useful way to jump into using the product: [e.g. sign up for a meetup, join the online community, etc.] Structure: Introduce the new release Explain why it's important Describe the new features and how they work Give examples of how different types of users have found value in the product Provide the reader with a quick and useful way to jump into using the product

Service name: [name of service] Service description: [e.g. a new way to manage your finances, a new way to find a job, etc.] Why it's important: [e.g. helps people save money, helps people find jobs faster, etc.] How it works: [e.g. connects you with financial advisors, connects you with recruiters, etc.] Examples of how it has helped people in the past: [e.g. saved $1k/month on average for users, found jobs in less than 1 month on average for users] How to get started with the service: [e.g. sign up online, download an app, etc.] Structure: Introduce the service and explain why it's important Explain how the service works Give examples of how the service has helped people in the past Explain how to get started with the service

Study name: [e.g. "The Effects of Sleep Deprivation on Memory"] Study findings: [e.g. "Sleep deprivation has a negative effect on memory"] Importance of study: [e.g. "This is important because it shows that sleep deprivation can have a negative effect on memory, which could be useful for people who are studying for exams."] How the study was conducted: [e.g. "The researchers surveyed 100 college students about their sleep habits and then tested their memories."] Results of the study for readers: [e.g. "If you're studying for an exam, make sure to get enough sleep!"] Structure: Introduce the study and its findings Explain why the study is important Explain how the study was conducted Explain what the results of the study mean for readers

Product name: [name of product] User's goals: [e.g. travel the world, work from anywhere, meet new people, etc.] Update description: [e.g. new feature, bug fix, etc.] Different types of users: [e.g. digital nomads, location-independent workers, etc.] Quick and useful way to jump into using the product: [e.g. sign up for a meetup, join the online community, etc.] Further resources: [e.g. blog posts, how-to guides, etc.] Structure: Introduce the update and explain why it's important Explain how the update will help users reach their goals Give examples of how different types of users have found value in the update Provide the reader with a quick and useful way to jump into using the update Offer further resources for learning about the update

Create a post to build anticipation for an upcoming event or new product launch.

Have a new product or service? Create an email to build anticipation and inform your customers.

Reader's name: [name of reader] Reader's goals: [e.g. get more done, be more productive, etc.] How to make the most of a new day: [e.g. set goals, plan ahead, etc.] Example person: [e.g. Benjamin Franklin, Elon Musk, etc.] Structure: Introduce the reader to the concept of a new day Describe what a new day means for them Explain how they can make the most of a new day Provide an example of someone who has made the most of a new day

Topic: [e.g. new decade, new year, etc.] What's happening right now: [e.g. we're entering a new decade, we're entering a new year, etc.] How this moment is different from other moments: [e.g. it's a new decade, it's a new year, etc.] Why this moment is important to the reader: [e.g. it's an opportunity for change, it's an opportunity for growth, etc.] Call to action: [e.g. make resolutions, set goals, etc.] Structure: Introduce the topic of the piece of content Describe what is happening in the world right now Describe how this moment in time is different from other moments in time Explain why this moment in time is important to the reader Provide a call to action for the reader to take advantage of this moment in time

Month: [e.g. January, February, etc.] What it means to the reader: [e.g. a fresh start, a time for reflection, etc.] How it will be different from previous month: [e.g. weather changes, holidays, etc.] Examples of how reader can take advantage of change: [e.g. set goals for new year, plan vacation around holiday, etc.] Call to action: [e.g. sign up for newsletter, download app] Structure: Introduce the new month and what it means to the reader Describe how the new month will be different from the previous month Give examples of how the reader can take advantage of this change Provide a call to action for the reader to take advantage of this change

Name of show: [name of show] New season number: [e.g. Season 1, Season 2, etc.] Setting: [e.g. city, country, time period, etc.] Main characters: [e.g. names and descriptions] Previous seasons' summaries: [e.g. Season 1 summary, Season 2 summary, etc.] Structure: Introduce the new season Describe the setting of the new season Describe the main characters of the new season Give a brief summary of what happened in previous seasons Share a teaser trailer for the new season

User's name: [name of user] Product name: [name of product] Quick and useful way to jump into using the product: [e.g. sign up for a meetup, join the online community, etc.] Further resources: [e.g. blog posts, how-to guides, etc.] Touch point with reader: [e.g. weekly newsletter, monthly check-in, etc.] Structure: Welcome the reader to the new week Make them feel excited about what's coming up this week Give them a quick and useful way to jump into using the product Offer further resources for learning about the product Establish a touch point with the reader in the near future

New year: [e.g. 2020, 2021, etc.] Difference from previous year: [e.g. a new decade, a leap year, etc.] Why it's exciting and important: [e.g. it's a chance for a fresh start, it's an opportunity to reflect on what we've learned in the past decade, etc.] Examples of how it will impact people's lives: [e.g. they'll have more time to spend with family and friends, they'll have more time to focus on their health and well being, etc.] Action people can take: [e.g. set goals for themselves, make plans with friends and family, etc.] Structure: Introduce the new year Describe how the new year will be different from the previous year Explain why this difference is exciting and important Give examples of how this difference will impact people's lives Invite people to take action to make the most of this change

Product name: [name of product] Product description: [e.g. what it does, who it's for, etc.] User's goals: [e.g. travel the world, work from anywhere, meet new people, etc.] Product features: [e.g. online community, meetups, events, etc.] Core value: [e.g. connection, community, belonging, etc.] Different types of users: [e.g. digital nomads, location-independent workers, etc.] Notification method: [e.g. email list signup form] Structure: Introduce the product and its value to the reader Explain how the product will help them reach their goals Get them excited about specific features of the product Come to a conclusion about the core value of those specific features Give examples of how different types of users have found value in the product Provide a way for them to get notified when the product is available for purchase

Event name: [e.g. conference, workshop, etc.] Event purpose: [e.g. learn about a topic, network with others in an industry, etc.] Event location: [e.g. city, venue name] Event date: [e.g. day of week, month] Attendee goals: [e.g. learn about a topic, network with others in an industry, etc.] Agenda details: [e.g. time of day for each session or activity] Speakers and activities: [e.g., names of speakers or types of activities] Structure: Introduce the event and its purpose Describe the event's location and date Explain how the event will help attendees reach their goals Share details about the event's agenda, speakers, and activities Provide a link to register for the event

Company name: [name of company] Company mission: [e.g. help people find their dream job, make it easier to buy and sell homes, etc.] Role description: [e.g. analyze data, create reports, etc.] Typical day description: [e.g. meet with stakeholders, review data, etc.] Skills and experience required: [e.g. SQL knowledge, strong communication skills, etc.] Structure: Introduce the company and its mission Describe the role of the Business Analyst Explain what a typical day looks like for a Business Analyst List the skills and experience required to be a Business Analyst Describe how to apply for the position

Company name: [company name] Company mission statement: [mission statement] Role of Business Manager at company: [role description] Responsibilities of Business Manager at company: [responsibilities list] Qualifications for this position: [qualifications list] Structure: Introduce the company and its mission Describe the role of a Business Manager at [company] List the responsibilities of a Business Manager at [company] List the qualifications for this position Tell readers how to apply for this job or get in touch with questions

Recipient's name: [name of recipient] Purpose of memo: [purpose of memo] Background information on topic at hand: [background information on topic at hand] What you want from the reader and why it's important: [what you want from the reader and why it's important] Structure: Greet the reader State the purpose of the memo Provide background information on the topic at hand Explain what you want from the reader and why it's important Sign off with a formal tone

Business name: [name of business] Problem description: [description of problem that the business solves] Solution description: [description of how the business will solve the problem] Target market description: [description of target market for this product or service] Revenue model description: [description of how you plan to reach your target market and make money] Structure: Introduce the business to the reader Describe the problem that this business solves Explain how this business will solve that problem Describe the market for this product or service Explain how you plan to reach your target market and make money

Business name: [name of bakery] Mission statement: [e.g. provide delicious baked goods to our community, etc.] Products and services: [e.g. breads, pastries, cakes, etc.] Profitability explanation: [e.g. we will sell our products at a higher price than it costs us to make them, etc.] Team description: [e.g. number of employees, their roles in the company, etc.] Startup costs: [e.g. equipment costs, rent costs, employee salaries] Structure: Introduce the business and its mission Describe the products and services offered by the business Explain how the business will be profitable Describe the team that will run the business Explain how much money is needed to start up and run the business

Business name: [name of bar] Business mission: [e.g. provide a fun, safe space for people to socialize, etc.] How it will be successful: [e.g. location, target audience, etc.] Market description: [e.g. demographics of target audience, other bars in area, etc.] Management description: [e.g. who is involved in running it, what their roles are, etc.] Money needed to start and run business: [e.g. $100k] Structure: Introduce the reader to the business and its mission Explain how the business will be successful Describe the market for the business Explain how the business will be managed Describe how much money is needed to start and run the business and where that money will go

Boutique name: [boutique name] Target market: [target market for boutique] Location: [location of boutique] How the boutique will be different from other boutiques in its area: [how it will be different] Products that will be sold at this boutique: [list of products to be sold] Amount of money needed to start business and what you'll do with it: [amount and use case] Structure: Introduce the boutique to the reader Describe the boutique's target market and location Explain how the boutique will be different from other boutiques in its area List out some of the products that will be sold at this boutique Talk about how much money you need to start this business, and what you'll do with it

Business name: [name of cafe] Business goals: [e.g. provide a community space, serve great coffee, etc.] Target audience: [e.g. students, professionals, etc.] How it will serve them: [e.g. comfortable seating, free wifi, etc.] How it will be run: [e.g. by owner or manager] What it will offer: [e.g. coffee drinks, baked goods, etc.] Revenue streams: [e.g. sales of coffee drinks and baked goods] Costs: [e.g. rent for space, salaries for employees] Profits: [e.g., revenue minus costs] Structure: Introduce the reader to the business and its goals Describe the business's target audience and how it will serve them Explain how the business will be run and what it will offer Describe the financials of the business, including revenue streams, costs, and profits Provide a timeline for when different aspects of the business will be completed